YouTube Ads: understand how YouTube can be a crucial part of your campaign

youtube ads

Share this post

The way we consume content is mutable and constantly changing. A few years ago, blogs were the internet sensation.

As time went by, social networks emerged and became one of the main sources of online entertainment. Today, it is possible to say that we are in the age of video. And when talking about video, it’s impossible not to mention YouTube, the most accessed platform. That’s why you need to know about YouTube Ads!

Although video is not a new content format, it is by far one of the most attractive. And also one of the most consumed. Not by chance, all social networks now have features that allow the posting and sharing of videos of different formats and sizes.

According to a survey conducted by VidMob, an artificial intelligence platform for marketing, Youtube grew by about 53% in 2019, compared to 2018. Data from the network itself reports that almost a third of internet users, or about 2 billion people, are present on the platform.

This represents more than 1 billion hours of content watched per day, in more than 100 countries. Now, imagine what that could mean for marketing. A gold mine to be explored, isn’t it? And this is where YouTube Ads comes in, which can become a key element in a campaign.

To find out all about YouTube Ads and its features, keep following our article!

What is YouTube Ads?

If you consume content on YouTube, you’re sure to have come across ads in videos on the platform. Whether at the beginning or in the middle, they are always present.

These ads are created through YouTube Ads, which is a paid media service for advertising on the platform. It works by inserting ads into the videos watched by users.

YouTube Ads is part of Google Ads. Therefore, campaign planning, audience configuration, budget adjustment and metrics monitoring, for example, are carried out by the platform.

Using segmentation tools, it is possible for a brand to reach users who are part of its target audience and can become potential customers.

Learn about the ad formats in YouTube Ads

There are five different types of ad formats in YouTube Ads. Each of them has a specific function, and you can choose the best option according to your marketing strategy.

Let’s check out a little more about each of them:

• Bumper Ads

Bumper Ads are short ads, up to six seconds long. This ad model cannot be ignored, i.e. the “Skip Ad” option does not apply to Bumper Ads. Therefore, in these cases, it is important to pay special attention to the content, after all, because it is mandatory, the consumer will need to watch it. This can be good, because it makes the viewer aware of your product, or bad, because it can cause the feeling of lack of option.

• In-stream

This type of ad has a longer duration and can be shown either at the beginning or in the middle of the video, interrupting the original content. The in-stream can be either ignoreable or not ignoreable. In other words, it is up to you to choose whether users can skip content after six seconds or are required to watch the advertisement to the end.

• Discovery

Discovery video ads are related to the discovery of new content. When the user searches for a keyword, this is the type of ad that will appear on the search screen. It also appears as a suggestion in the recommendations of related videos, always with the mention “Ad”, so that the user knows that it is an advertisement.

• Masterhead

The top of the YouTube homepage is called the Masterhead, and it’s also used for ads! However, this location has a prominent place, and you must submit the ad for review by a Google sales representative. In this case, it can take up to 24 hours for the ad to be approved.

• Video Action

Finally, we have the Video Action ads. This format is the most recent and was created during the pandemic. Due to the social isolation, many shops remained closed for months, so marketers needed to find new ways to sell in the digital environment. And YouTube was not left out of this growing market. With Video Action ads you can browse through a product catalogue, view prices and click a button that leads straight to the purchase. This type of ad can be displayed on the homepage, on the video display screen, or in Google’s partner applications.

Which format should I choose?

After getting to know all the YouTube Ads ad formats, the main question is: which format to choose? And it’s an important question, because each format provides better results for a certain type of objective.

The good news is that the platform itself offers guidance on the best formats for the objective of your campaign! When creating an ad, you can choose between the following objectives:

  • Sales;
  • Potential customers;
  • Website Traffic;
  • Product and brand awareness;
  • Reach and brand awareness;
  • Application promotion;
  • Create a campaign without the guidance of an objective.

From your choice of objective and the length of your video, the platform will show you the most suitable options for your type of campaign. Pretty cool, isn’t it?

How much does it cost to advertise on YouTube Ads?

This is a question with no single answer. YouTube Ads values can vary depending on a number of factors, and the exact cost per view is informed during campaign setup.

This is because the CPV (cost per view), for example, may vary according to the segmentation. If it is more restricted and with high competition for the target public, the value per view will be more expensive.

In this case, the charge is only made if the user watches at least 30 seconds of the video.

With CPC (cost per click), the advertiser only pays each time a user clicks on the ad. Therefore, it is not possible to say precisely how much it costs to advertise on YouTube Ads.

How to start advertising on YouTube?

To advertise on YouTube, you must have a Google Ads account linked to your channel on the platform! All the ad settings are chosen through the Google Ads Manager. There, you can adjust all the specifications of your ad in order to reach the stipulated audience.

If you need help with your YouTube Ads settings, AGX has the ideal solution for you! We are a Google Partners marketing agency. That is, we are certified Google partners and have the knowledge to help you through this process.

S omos, even certified in Video Ads, which makes us experts in the subject! Talk to us on WhatsApp or leave your questions in the comments.

Is it really worth advertising on YouTube Ads?

As shown above, videos are the biggest trend of the moment. And it is impossible to deny that YouTube is the biggest and best known platform in this segment. With more than 1 billion hours watched every day, the network presents a wide range of opportunities. After all, with so many users and videos of different subjects, it is practically impossible that your target audience is not on YouTube.

The platform is even launching new features to adapt to the Z- and Alpha-generation video consumers and thus deliver content to many more users. This feature comes to compete with famous apps like Tik Tok, for example, and allows the creation of videos up to 60 seconds long, vertically. YouTube Shorts is still in the testing phase, but it should hit the US in March. So, are you curious about this new feature? If you want to know more about it, tell us here in the comments!

Considering the constant innovation and evolution of the platform, as well as the renewal to adapt to market news, it is possible to notice that YouTube is much more than just a platform for video exhibition; it is a community! Therefore, it is the ideal place to invest in ads.

So, have you already invested in YouTube Ads? Now that you know a little more about it, how about trying it out for your next campaign?

Subscribe to our newsletter

Receive periodic updates

Leave a Reply

Your email address will not be published.

Read more

Did you like the content?

Any questions please contact us using the button below