Skip to content
digital marketing agency
  • Home
  • Services
    • Ad Management
    • Social Media Management
    • SEO
    • Inbound Marketing
  • Clients
  • Portfolio
  • Blog
  • Contact
  • English
    • Português
Menu
  • Home
  • Services
    • Ad Management
    • Social Media Management
    • SEO
    • Inbound Marketing
  • Clients
  • Portfolio
  • Blog
  • Contact
  • English
    • Português

What is slow marketing and how important is it for the future of business

  • AGX Editorial Staff
  • September 14, 2021

Share this post

It is a fact, we live in a world that is constantly moving at the speed of light. Always on, always changing, expectations set faster and faster. Imagine how difficult it is for brands to keep up with this pace. It is in this context that slow marketing emerges.

Everyone wants results, and they want them yesterday. But there is something that happens when we are constantly running at an unbalanced pace: we miss things. We can’t handle this. Incorrect information is posted on social media accounts. Crucial customer and/or user problems are ignored, or worse, completely ignored.

So how do we keep up with this speed and watch what’s going on in digital marketing, but somehow solve the problems that come so quickly?

The Rise of Slow Marketing

Slow Marketing is exactly what it sounds like. Be able to slow down enough to identify and act on those key moments that will help your business grow faster. And it’s something you’ll be hearing a lot more about.

For those of you scratching your head, we are not advising you to stop completely to the point where you fall behind your competitors. Rather, the goal is to embrace “slow” at the right moments in order to gain efficiency.

Key areas where “Go Slow

While your entire marketing team should not “go slow,” you will need to pay for certain areas or certain team members to slow down. And, if you think the idea of determining who or which department should focus on Slow Marketing seems a bit overwhelming, here’s a quick tip to help you get started.

In a broader marketing context, a product or service needs to have a clear value to the customer, he needs your empathy. Slow down and think about whether each marketing step, each content created, each Google Ads strategy, will serve your customer, not your brand.

You will avoid talking about yourself. Instead, you’ll talk about what matters to the people you’re trying to reach. You’ll put your products in the context of customers’ lives… instead of the other way around. This takes us out of the story and puts the audience at the center of it.

You have to put the cliché into practice and perform “customer experience focused” marketing, turning the mirror away from the brand and pointing it at the consumer. With humility and empathy, this can be a healthy path to success.

Slow marketing as a concept is here to stay. It is an attempt to balance the scales of speed and immediacy and create a little space for thinking and feeling. Start tiny, but start small. Because while “time is money,” we also know that the “slow and steady wins the race.”

AGX Editorial Staff

AGX Editorial Staff

We are a team passionate about Digital Marketing and Technology. We are spread across the continents of the world and united by the same passion: sharing knowledge and taking business to another level of results =)

Subscribe to our newsletter

Receive periodic updates

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

PrevPreviousLive Commerce: discover the new sales trend
NextWhat is Inbound Marketing? Learn all about this strategyNext

Read more

social ads

Social Ads: How to make the most of a Facebook or Instagram ad

Creating Social Ads campaigns is fundamental for those who want to reach their target audience in the places they frequent the most: the social networks.

Read more »
AGX Editorial Staff March 4, 2022
Vender mais com loja online- Tendências do E-commerce em 2023

Sell More with an Online Store: E-commerce Trends in 2023

The presence of e-commerce in the sales ecosystem is becoming more and more significant. Improvedinternet access, increased speed quality, changing shopping habits during the pandemic,

Read more »
AGX Editorial Staff March 10, 2023
« Previous Next »

Did you like the content?

Any questions please contact us using the button below

Contact us

facebook marketing partner google partner google cloud partner rd station partners

agx agencia de marketing digital

Where we are

Portugal
Av. da República 6, 1st left, Lisbon
+351 961 879 150
contacto@agx.pt

Brazil
Av. Paulista, 1842, 155, São Paulo.
+55 11 99436-0045
contato@agx.net.br

Instagram Facebook Twitter Youtube Linkedin Whatsapp Linkfree

Menu

Home
Services
– Ad Management
– Social Media
– SEO
– Inbound Marketing
Clients
Portfolio
Blog
Contact

Products

Isaax
Axigenio
My Site Area
Linkfree
Social Prooo

Useful Links

Privacy Center
Privacy Policy
Terms & conditions
Cookie Policy
AGX Portugal
AGX Brazil
AGX in Spanish

© AGX | 2022

We use cookies to give you the best online experience. By agreeing, you accept the use of cookies in accordance with our cookie policy.

I accept My Preferences
Privacy Center Cookie Policy
Privacy Settings saved!
agx agencia de marketing digital
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

Necessary Analytics Marketing Privacy Center Privacy Policy Cookie Policy
These cookies are necessary for the website to function and cannot be switched off in our systems.

Technical Cookies
In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site.

Google Analytics
We track anonymized user information to improve our website.
  • _ga
  • _gid
  • _gat

Google Tag Manager
We use Google Tag Manager to monitor our traffic and to help us AB test new features.

Axigenio
We use Axigenio for Web Analytics, such as to track our users' journeys, replay sessions and collect heatmaps.

These cookies are set through our site by our advertising partners.

Google Adwords
We use Adwords to track our Conversions through Google Clicks.

Google Tag Manager
We use Google Tag Manager to monitor our traffic and to help us AB test new features.

Facebook Pixel
We use Facebook to track connections to social media channels.
  • m_pixel_ratio
  • presence
  • sb
  • wd
  • xs
  • fr
  • tr
  • c_user
  • datr

Decline all Services
Accept all Services
  • Portuguese (Portugal)