What is Google Search Console and how to use it to optimise your website?

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In the last text of our blog you learned how to read and optimize all the data from your website with Google Analytics. Today we will deepen the knowledge acquired, explaining you, in a simple way, what is Google Search Console, which is also a free tool that can help you ensure that your page is found and indexed correctly in search engines. So, let’s get to it

What is Google Search Console and how does it work?

Google Search Console is ideal for those who are looking for more information about their website’s hits, searches and SEO. It brings together tools and reports that help the administrator to find problems on the page and solve them quickly so that the right people find you in the top positions of Google search engines.

Overall, this tool suggests the following improvements:

  • Improve the loading speed of your site by identifying which images should be compressed and which pages are overloaded with heavy files;
  • Provide metrics to monitor your site’s traffic performance in Google searches and on mobile devices;
  • Make decisions when creating strategies for improving backlinks and tweaking HTML code;
  • Suggest changes in SEO strategy, checking indexing status and ranking of pages;
  • Internal link boosting.

In practice, by using Search Console, you get:

  • Find out which content is most attractive;
  • Avoid interruptions, loading and server errors, malicious intrusions;
  • Maximize the efficiency of other tools, such as: Google Analytics, Google Trends and Google AdWords;
  • Metrics analysis to monitor your website traffic performance in Google searches and on mobile devices;
  • Accurate and individual reporting.

Furthermore, Search Console also informs if there are problems with the indexation of the page by Google, as well as indicating if there is a need to improve tags and how traffic is, in general, doing.

How do I configure Google Search Console on my site?

Now that we have clarified the concept of Google Search Console, let’s get down to practice. To enjoy the benefits of the tool, you need to configure it on your website. Therefore, follow the step-by-step below:

Step 1

Log in with your Gmail account, open the drop-down menu and select + Add property.

Step 2

Choose between Domain and URL Prefix and enter your website address in the desired option, following the installation instructions.

Step 3

Follow the directions for confirming ownership. If you chose the Domain option in the previous step, you will need to make a DNS change to the site. If you chose URL Prefix, we recommend selecting the HTML Tag option for easier and faster verification.

Step 4

After performing the above procedure on your site, go back to Search Console and hit the Verify button.

Step 5

Finished! Everything is already working.

How do I use Google Search Console?

Now, after configuring it on your website, let’s get to the most important point of this text: how to use Google Search Console? Below, we explain some of the main features of this complete tool:


In the overview you can check your site’s performance report, being able to choose a custom time period for analysis (pre-determined date or specific date), and filters such as: web, image or video.

You can also make comparisons between filters, both in terms of type of search and dates.


Here, Search Console delivers comprehensive data such as click-through rate, CTR and total impressions. Therefore, these metrics are important for directing your marketing strategy.

In this tab, you can also evaluate other features such as: discovering where people come to your site (or keywords), the indexed pages that are shown most in searches, countries where your site is popular, performance on mobile devices and search aspects.

This is where you’ll extract all the reports with important metrics, which we explain a little further on.


In the “Index” column you have access to two items, as seen in the following image: coverage and sitemaps.
In coverage, you will see your site’s page errors indexed by Google, those that have been removed and blocked.
Already in sitemaps, we find the site map – the favorite item for search engines. In short, the Sitemap is a file that clarifies to Google or another search engine, for example, the structure of a site, as well as its updates and the main pages to be indexed.

One simple way to create a sitemap, is with the Yoast SEO tool. So in this sense, when you enable the XML sitemap function in Yoast, it automatically generates a sitemap and updates it when you add a new comment, notifying search engines when you add new content.


In the column below we have items that correspond to improvements. Here you can evaluate, for example, the performance of the site on mobile devices and check if everything is working as it should.


Now, finally, pay attention to this important tip: links! In Google Search Console you have access to your external links and internal links.

The external links are those that are outside your site, but that lead to a certain page of your property/domain. The internal links, on the other hand, are those that are inside your website.

In this tab, you can also generate a report of these links, which indicate duplicate content links, as well as recent links indicated to your site. You will find the following information in this report:

  • Linked domains – the sites that point to yours;
  • Linked pages from other sites;
  • Linked pages from your site in search engine searches;
  • Link texts that lead to your site;
  • External links from specific sites that point to your page;
  • Sites with external links from your site.

How can Google Search Console help optimise your website?

Google Search Console uses a series of techniques and reports that help optimise pages. The goal is to generate more visits, engagement and conversions.

In the “Performance” tab of the tool, you see four important metrics for you to consider monthly and help optimize your page. Keep an eye on them:

  • Impressions: number of times your site’s URL or pages have appeared in Google search engines. So it’s important to see how well your content is being considered in Google’s selection of users’ searches;
  • Clicks: number of clicks your site has gained when it has become relevant in Google search results. So, it can reveal how much people are interested in the titles of the content of your publications;
  • CTR: is a relationship between the two previous metrics. Therefore, with it, you know the percentage of impressions that generates a click;
  • Position: is the average ranking of your site’s URLs in search results. Finally, it is worth pointing out that like any Google tool, it is important to always explore and understand its services to constantly improve your digital marketing strategy.

So, if you want to become relevant in searches and make your website an important sales tool, you can count on the support of a digital marketing agency. Make contact right now! Click here and talk to one of our specialists.

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