When it comes to paid advertising, Google Ads stands out for its features and reach. After all, it is a very powerful Google tool that is responsible for managing campaigns not only within the search engine, but also in the network of partner sites.
However, for a paid traffic campaign to be effective, it is not enough just to know how to create a Google Ads account and understand that advertising on Google is worthwhile. You also need to understand each Google ad type and its functions. Only in this way is it possible to create effective advertisements that will guarantee a more immediate result.
So if you want to find out more about each Google ad type and its functions, keep following along as we explain all the details.
Google Ad Types and their functions
Any ad in Google Ads starts from a single principle: marketing goals and strategies. From there, it becomes feasible to understand what type of ad is best for each objective. So take a look at what are the Google ad types and their functions to learn how to choose the best format:
Search network ads are the most widely used ads in Google Ads. They are composed of texts in the search results of the search engine that allow you to reach people while they are Googling the service you offer.
This type of campaign is excellent for increasing sales, leads, or website traffic. Since the ads are displayed to customers who are actively searching for the product or service.
With display campaigns, on the other hand, it is possible to reach the desired target audience by displaying image ads on Google’s sites, apps, and properties (such as YouTube, for example).
Display ads are a great way to expand reach and keep businesses visible to other audiences that may have an interest in the product or service. But who, however, are not actively searching, as in search campaigns.
In addition, you can also create a display campaign that uses segments of your data to show ads to people who have accessed your site or used your app.
YouTube Video Campaigns
As the name implies, video campaigns focus on ads in video format and run on YouTube and other sites.
This type of campaign is very versatile, as it can increase the overall awareness of a brand, as well as generate conversions and attract more consumers to the site. This is why it is important to include video ads in marketing strategies, after all, YouTube can be a key part of campaigns.
The Shopping Mall campaigns are mainly aimed at retailers who want to advertise their products. This type of ad is displayed both in the search results and in Google’s “Shopping” tab.
Another important point is that in mall campaigns local inventory ads can also be used to promote the products available in physical stores.
Campaigns for Apps
How about finding new users and increasing sales in apps? That is the purpose of campaigns for Apps.
This type of campaign uses information from the app itself to automatically optimize ads in Search, Google Play, YouTube, Discover, and more than three million other sites and apps.
Unlike previous ads, local campaigns are primarily aimed at attracting consumers to physical stores.
The ads you create are automatically optimized for display on Search, the Display Network, Google Maps, and YouTube.
Finally, the last type of Google Ads campaign are the smart campaigns. They are the easiest way to display ads, because they are automated campaigns.
To use this type of campaign you just need to inform your business information, create some ads, and Google itself will find the best segmentation to display them. However, because they are automated, smart campaigns may not be as effective as a targeted campaign, after all, they can be too generic.
If you enjoyed learning more about Google ad types and their functions, why don’t you also take a look at what Google’s certifications are and how to get them?
If you still have any questions, feel free to share them with us in the comments or contact us!