The presence of e-commerce in the sales ecosystem is becoming more and more significant. Improvedinternet access, increased speed quality, changing shopping habits during the pandemic, and the entry of generation Z into the job market all drive annual digital retail revenues, which reach new records every year. And within this context new trends are emerging to work with online stores.
This increasingly digital and connected society values data, a lot! According to ABComm Forekast (Brazilian E-Commerce Association), the record sales in 2021 were R$150.82 billion, and are expected to reach R$169.59 billion in 2022. For 2023, an even bigger growth is expected, with revenue projections of R$185.7 billion, an average ticket of R$470 per purchase, 395.1 million orders, and 87.8 million buyers.
To meet the demand of this expanding market, retailers and entrepreneurs need to be prepared. Mas tecnologia não é o único fator determinante para o sucesso nas But technology is not the only determining factor for sales success, but rather the combination of marketing strategies and an effective use of sales channels..
Online Store: 12 key e-commerce trends
Omnichannel is the integration of different sales and communication channels to personalize the customer journey. It is necessary to have centralized service, efficient logistics management, fiscal compliance, and price definition considering the rates of the different platforms.
Voice commerce is a trend driven by Google, which has adjusted its algorithm to better understand voice searches. You can perform the entire purchasing process through voice assistants such as Siri, Alexa, and Google Assistant.
Recommerce is the practice of putting a product back on the market after it has already been used and/or refurbished. This is sustainable, contributes to the Brazilian economy, and is part of the slow fashion trend.
Social commerce consists in selling products directly through social networks, taking advantage of the large number of users that access them daily. Be aware that it is possible to create ads and integrate shopping with social networks.
Personalizing the customer experience is key for your online store to stand out in the market. So we always recommend having settings that allow your online store to use browsing data to recommend products, offer personalized discounts, and create unique experiences.
Artificial intelligence can be used to create chatbots, recommend products, and personalize the customer experience. After all, it is fundamental for automating processes and making decisions.
Virtual and Augmented Reality
Virtual and augmented reality can be used to offer unique shopping experiences, allowing customers to try products virtually before buying them.
Mobile payments are a growing trend that allows customers to pay for their products using their cell phones. This is faster and more secure than traditional payment methods.
Delivery by Drones
Imagine delivering your online store always needing people? Know that it is possible, drone delivery is a trend that has gained momentum in recent years, especially in urban areas and this can reduce delivery time and logistics costs.
Process automation is key to reducing costs and increasing business efficiency. Therefore, it is possible to automate customer service, logistics, and payment processes.
Digital inclusion is key to ensuring that everyone can participate in e-commerce. So you need to offer intuitive payment options and ensure that the online store is accessible for people with disabilities.
Cybersecurity is key to ensuring customer privacy and protecting sensitive business data. For this reason, it is necessary to invest in digital security solutions and make employees aware of good practices.
Besides all these trends you can already start applying in your e-commerce, if you want your customers to spend more time browsing and buying on your siteit is important to create a aesthetically beautiful, well designed and easy to navigate online storeusing the best user interface and user experience methods. This makes it easier to achieve your business goals and the satisfaction of your customers.
If you want to increase the sales of your online store and know that you need expert help, talk to our marketing experts now..