Whether because it has billions of users or is the second most used search engine in the world, many people want to generate content on YouTube to earn money from it. We know that many youtubers make fortunes on the platform, but this is not the rule. So, after all, how to monetize on YouTube?
Before getting into the details of the rules and requirements for monetization on YouTube, let’s start with the fundamental point: having relevant content.
If you think of turning YouTube into a source of income, know that having high quality and attractive content is the first step to achieve this goal. And this is not just a subjective analysis, because YouTube’s own algorithm is able to separate relevant content from poorer content.
How does YouTube monetisation work?
Starting with the “funders”, they are basically any company or institution that advertises on the platform. To do this, they create their ads through the Google AdSense network.
From there the content creators come in, because it’s in their videos that the companies’ ads will appear. In a nutshell, companies pay to be seen on YouTube and channel owners get paid every time a person sees the full ad.
Ways to monetise on YouTube
Here we will talk specifically about monetisation through the YouTube Partner Programme, however, there are other ways to generate income through YouTube such as: affiliate marketing, in-channel subscription, content licensing, shorts fund, premium revenue, online course sales and crowdfunding.
How to monetise with the YouTube Partner Programme?
The first step you should take if you want to make money creating videos for YouTube is to become a member of the YouTube Partner Program.
Google AdSense monetisation through YouTube videos is one of the most popular and simplest ways to monetise on YouTube.
But for that, make sure your videos meet the monetization requirements set by YouTube.
And now you must be wondering what those requirements are. Don’t worry, we’ll list them below:
Requirements to monetize by YouTube Partner Program:
- Have at least 1,000 subscribers;
- Have at least 4,000 hours watched in the last 12 months;
- Live in a country that has access to the programme;
- Have an AdSense account linked to your YouTube channel;
- Adhere to YouTube community guidelines and regulations;
- Activate advertising on your YouTube account.
A minha subscrição para o Programa de Parceiros do YouTube foi negada, e agora?
Don’t worry, if your application for the YouTube Partner Program has been denied, you will receive an extensive explanation from the platform.
You just won’t be informed of what specific content violated YouTube’s rules, if that was the reason. However, you can make changes you suspect are necessary and you can request approval again within 30 days.
If you already monetise, how do you increase views on YouTube?
1. Relevance, transparency and engagement
Who has never entered a YouTube video attracted by a must-see call-to-action and quickly become disappointed when the content delivered nothing of what it promised?
That’s right, on YouTube the rule applies: “Promise what you can and deliver what you promised”. With this you already gain an important point, which is the trust of your viewer and the chances of turning him into a follower increase a lot.
Remember that far beyond clicking on the call, your main goal is to get people to watch your video all the way through, so try to keep a rhythm with interesting information at various points in the video.
You can ask yourself a few questions before the video is published, which can drive your script and increase views:
- Does my video deliver something new that people wouldn’t know if they didn’t watch it?
- Is my video funny, curious or irreverent?
- Can the information I share help someone or a group of people?
2. Visual techniques
The more time people spend on your channel, the better. That’s why YouTube cards can help a lot. They are alerts in the form of a banner that appears in the top right corner of your video and direct the viewers. At the end of the video you can also direct users to a related content.
In addition, creating custom Thumbnails can attract viewer interest and pass on a greater sense of professionalism to your channel. Conveying your own visual identity by keeping colours and design styles is also important to create a familiarity.
Playlists are a great asset for allowing people to watch your videos in the order in which they were created. A video automatically plays after the previous video ends. This is a great way to increase the number of views for each one as the playlist progresses.
We hope this content can help you dive into the world of YouTube and even have a source of income doing what you love. If you need help with any digital strategy, speak to a marketing expert now.
And now that you know how to monetize on YouTube, how about learning how to create campaigns on Google Ads create Google Ads campaigns and achieve the best results?