How to create a Google Ads account

How to create a Google Ads account

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Google Ads, formerly called Google AdWords, is an online advertising system for products and services on Google that is increasingly being used by companies. This system is relatively democratic as it enables various companies, large or small, to promote their business on the same channel, Google.

Many people still ask us the same question: “Is advertising on Google worth it? Because we hear this question so often, we made this post about it, just click on it to know 5 reasons that will convince you. Now, if you already know and believe in the benefits of a good paid traffic strategy, but still don’t know where to start, here is how to create a Google Ads account.

First of all, you need to link your Gmail to your website. Register and create a free account easily, in just a few minutes. Here’s how to do it:

1- Log in to Google Ads

On the Google Ads page, click the blue “Start now” button in the top right corner. Select the e-mail where you want to register. If you already have a Google Account (Gmail), use this email address. If you want other people to be able to use your Google Ads account, invite them after you create the account.

2- Sign in to Gmail

If you already have a Google Account (i.e. if you already use another Google product, such as Gmail), enter your Google email address and password, and click Sign in. But don’t worry, if you don’t have Gmail yet or want to sign in with a different email address, click the Create account button at the bottom of the screen, and follow the instructions to create and confirm your new Google account.

3- Defining the main objective

In this step, Google Ads asks what results you would like to achieve. Then choose the one that best describes your plan, which could be: getting more calls, visits to your shop, more online sales or customer sign-ups.

4- Expert Mode

If you choose Expert Mode, you will be able to define your advertising goal in a little more detail. You can create an advertising campaign straight away, choosing the type of campaign you plan to run in the next step. You can choose between campaign types: Search Network Campaigns, Smart Campaigns, Shopping Campaigns, Display Campaigns, Video Campaigns, and more.

With that, enter the company name, the website name, and follow the steps below as Google Ads directs:

5- Settings

You can use various company data sources and insert them into your account. The management of these resources is done in the “Company Data” section. These resources can include an inventory of products for dynamic ad creation, for example.

Under “Access and Security” you allow other people access to your account. So be careful, you do not have to give your account password to other team members! Select the powers these people will have over your account and keep the privacy at the level that is convenient.

The “Transactions” section is the place where you define the payment methods and the budget for the credit that your ads will need to consume in Google Ads.

6- Measurement

In “Conversions” you can configure the monitoring of conversions. This step is essential to properly evaluate and optimise the campaigns.

7- Overview

In the “Campaigns” area you will have an overview of the campaigns you have created in Google Ads, including graphs and tables. Keywords” are phrases that allow you to match the ads you create with the terms that people are searching for. In the “Publishers” section you can manage your remarketing lists and control the audiences that see your Google Ads campaigns.

Well, as you have seen, creating a Google Ads account is something very quick and practical. This is only the first step in a series of actions and practices that should be carried out before activating a consistent ads management campaign.

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