Skip to content
digital marketing agency
  • Home
  • Services
    • Ad Management
    • Social Media Management
    • SEO
    • Inbound Marketing
  • Clients
  • Portfolio
  • Blog
  • Contact
  • English
    • Português
    • Español
    • Português
Menu
  • Home
  • Services
    • Ad Management
    • Social Media Management
    • SEO
    • Inbound Marketing
  • Clients
  • Portfolio
  • Blog
  • Contact
  • English
    • Português
    • Español
    • Português

Facebook Ads: see which image and video formats to use in each ad

  • AGX Editorial Staff
  • March 24, 2022
facebook ads

Share this post

Did you know that, worldwide, one out of every five dollars in digital ads is invested on Facebook? Monthly users of the platform spend an average of 53 minutes per day on the site – more than Snapchat (33 minutes) and Instagram (32 minutes). Therefore, it is very important to know which image and video formats to use in each Facebook Ads ad to optimize campaigns and get better results.

However, the guidelines for Facebook Ads ads change quite frequently. From introducing new ad formats to constantly updating the dimensions and specifications of existing images and videos. So, with all these changes, how do you create ads that will attract customers? With creative that is always updated according to the most current Facebook Ads specifications.

Keep following along and check out which image and video formats to use in each Facebook Ads ad!

Video Ad Sizes in Facebook Ads

When it comes to video, Facebook has one important recommendation for its advertisers: always put design for mobile devices first. With the significant and constant increase of mobile users, this is a common practice also in image formats for Google Ads.

Facebook recommends using videos with square (1:1) or vertical (4:5, 9:16, and 16:9) aspect ratios to maximize compatibility on desktop screens and mobile devices. The platform also suggests keeping videos short (15 seconds or less) and creating videos that work with and without sound (by enabling captions).

For best results, follow these specifications for video ads:

Minimum width: 120 px
Minimum height: 120 px
Resolution: at least 1080 x 1080 px
Video Aspect Ratio: 4:5
Video file size: 4 GB maximum
Minimum video length: 1 second
Maximum video length: 241 minutes

For all types of video ads, Facebook recommends uploading the “highest resolution source video available without letters or pillar boxes.” The platform also recommends using MP4, GIF, or MOV formats, with a maximum file size of 4 GB and a maximum duration of 241 minutes.

Check out the specifications for each type of video ad in Facebook Ads below:

Instant article videos

Resolution: at least 1080 x 1080 px

Video Aspect Ratio: 9:16 a 16:9

Video file size: 4 GB maximum

Minimum video length: 1 second

Maximum video length: 240 minutes

Facebook in-stream videos

Resolution: at least 1080 x 1080 px

Recommended video aspect ratio: 16:9 or 1:1 (but supports 9:16 to 9:16)

Video file size: 4 GB maximum

Minimum video length: 5 seconds

Maximum video length: 10 minutes (limit may vary depending on the objective).

Facebook Marketplace Video Ads

Recommended: Highest available resolution (at least 1080 x 1080 px)

Video Aspect Ratio: 4:5 (but 9:16 to 16:9 is supported)

Video file size: 4 GB maximum

Minimum video length: 1 second

Maximum video length: 240 minutes

Stories Ads

Recommended: Highest available resolution (at least 1080 x 1080 px)

Video Aspect Ratio: 9:16 (1.91 to 9:16 compatible)

Video file size: max. of 4 GB

Maximum video length: 2 minutes

Facebook Videos

Facebook video feeds are different from in-stream videos and the Facebook videos you see in the feed. When a user clicks on a video in the feed, that video will open in a player with other video feeds below. These ads appear in these video feeds.

Recommended: Highest available resolution (at least 1080 x 1080 px)
Video aspect ratio: 4:5 (16:9 to 9:16 compatible)
Video file size: 4 GB maximum
Minimum video length: 1 second
Maximum video length: 240 minutes

Image Ad Sizes in Facebook Ads

To catch the audience’s attention in Facebook Ads, you need to include images in the ads, preferably ones that show the product or brand in a unique and attractive way .

However, creating image ads for Facebook Ads can be a bit tricky. Different ad destinations (news feed, Messenger, right column) and display formats (mobile, computer) sometimes require different ad sizes. The Facebook Ad Manager now lets you upload different images for different display formats and preview how an ad will look before it is published.

Therefore, for best results, follow these specifications for graphic ads:

Facebook Ads feed images

Resolution: at least 1080 x 1080 pixels
Minimum width: 600 pixels
Minimum height: 600 pixels
Ratio: 1 :91 to 1:1

For all image ads, Facebook recommends that you upload “the highest resolution image available” in .JPG or .PNG format, cropped to a compatible aspect ratio.

Right column images

Ratio: 1:1 (1.91:1 to 1:1 supported)
Minimum width: 254 pixels
Minimum height: 133 pixels
Resolution: at least 1080 x 1080

Please note: the ads in the right column are a computer-only format. However, they can also appear in other areas of the site.

Facebook Ads Instant Article Images

Maximum file size: 30 MB

Ratio: 1 .91:1 to 1:1

Resolution: at least 1080 x 1080 px

Facebook Marketplace Images

Maximum file size: 30 MB

Ratio: 1:1

Resolution: at least 1080 x 1080 px

Stories Images

If a static image is used in a Facebook Ads ad in Stories, Facebook recommends keeping about 14%, or 250 pixels at the top and bottom of your image, “free of text and logos.” This prevents it from being covered up by tools like call-to-action and the profile icon.

Maximum file size: 30 MB
Ratio: 1:1
Resolution: at least 1080 x 1080 px
Minimum width: 500 px
Maximum file size: 30 MB

Facebook search results images

Resolution: at least 1080 x 1080 pixels

Ratio: 1 .91:1

Minimum image width: 600 pixels

Minimum image height: 600 pixels

Size of carousel ads in Facebook Ads

Carousels allow you to display up to 10 images or videos in one ad, without the user navigating to a new page.

They can appear in six different places on Facebook: the main Facebook feed, the right column, Instant Articles, Facebook Marketplace, Facebook Audience Network, and Facebook Messenger. However, all carousel formats use similar image and video specifications.

Facebook Ads feed carousels

Resolution: at least 1080 1080 pixels

Maximum image file size: 30 MB

Ratio: 1:1

Minimum number of images/videos: 2

Maximum number of images/videos: 10

File types: PNG, JPG, MP4, MOV, GIF

Right column carousels

Resolution: at least 1080 x 1080 pixels

Maximum image file size: 30 MB

Ratio: 1:1

Minimum number of images: 2

Maximum number of images: 10

Facebook Instant Article Carousels

Resolution: at least 1080 x 1080 pixels

Maximum image file size: 30 MB

Ratio: 1 :1

Minimum number of images: 2

Maximum number of images: 10

Facebook Marketplace Carousels

Resolution: at least 1080 x 1080 px

Maximum image file size: 30 MB

Ratio: 1:1

Minimum number of images: 2

Maximum number of images: 10

Stories Carousel

You can display three images in a single ad in Facebook Ads Stories with the Expandable Carousel. When a user gets to his Story, he will have the opportunity to tap the card and see two more cards.

Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Recommended Ratio: 1:1
Minimum width: 500 pixels
Minimum number of cards: 3
Maximum number of cards: 3

Facebook search results

Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Maximum video size: 4 GB
Ratio: 1:1
Minimum number of images: 2
Maximum number of images: 10

As mentioned earlier, the image and video formats of Facebook Ads ads are essential for a successful campaign. So, save this text in your favorites to consult whenever you need it. And if you have any questions, or need help from our experts to create a Facebook Ads campaign that will boost your results, contact us!

AGX Editorial Staff

AGX Editorial Staff

We are a team passionate about Digital Marketing and Technology. We are spread across the continents of the world and united by the same passion: sharing knowledge and taking business to another level of results =)

Subscribe to our newsletter

Receive periodic updates

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

PrevPreviousImage formats for Google Ads: the complete guide
NextLearn about TikTok ads and how to create a campaignNext

Read more

search console

What is Google Search Console and how to use it to optimize your website?

In the last text of our blog you learned how to read and optimize all the data from your website withGoogle Analytics. Today we will

Read more »
AGX Editorial Staff July 10, 2020
inbound marketing

What is Inbound Marketing? Learn all about this strategy

Inbound Marketing is, in short, the process of helping potential customers find your company. It may sound simple, but Inbound Marketing is a set of

Read more »
AGX Editorial Staff November 19, 2021
« Previous Next »

Did you like the content?

Any questions please contact us using the button below

Contact us

facebook marketing partner google partner google cloud partner rd station partners

agx agencia de marketing digital

Where we are

Portugal
Av. da República 6, 1st left, Lisbon
+351 961 879 150
contacto@agx.pt

Brazil
Av. Paulista, 1842, 155, São Paulo.
+55 11 99436-0045
contato@agx.net.br

Instagram Facebook Twitter Youtube Linkedin Whatsapp Linkfree

Menu

Home
Services
– Ad Management
– Social Media
– SEO
– Inbound Marketing
Clients
Portfolio
Blog
Contact

Products

Isaax
Axigenio
My Site Area
Linkfree
Social Prooo

Useful Links

Privacy Center
Privacy Policy
Terms & conditions
Cookie Policy
AGX Portugal
AGX Brazil
AGX in Spanish

© AGX | 2022

We use cookies to give you the best online experience. By agreeing, you accept the use of cookies in accordance with our cookie policy.

I accept My Preferences
Privacy Center Cookie Policy
Privacy Settings saved!
agx agencia de marketing digital
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

Necessary Analytics Marketing Privacy Center Privacy Policy Cookie Policy
These cookies are necessary for the website to function and cannot be switched off in our systems.

Technical Cookies
In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site.

Google Analytics
We track anonymized user information to improve our website.
  • _ga
  • _gid
  • _gat

Google Tag Manager
We use Google Tag Manager to monitor our traffic and to help us AB test new features.

Axigenio
We use Axigenio for Web Analytics, such as to track our users' journeys, replay sessions and collect heatmaps.

These cookies are set through our site by our advertising partners.

Google Adwords
We use Adwords to track our Conversions through Google Clicks.

Google Tag Manager
We use Google Tag Manager to monitor our traffic and to help us AB test new features.

Facebook Pixel
We use Facebook to track connections to social media channels.
  • m_pixel_ratio
  • presence
  • sb
  • wd
  • xs
  • fr
  • tr
  • c_user
  • datr

Decline all Services
Accept all Services
  • Portuguese (Portugal)
  • Spanish
  • Portuguese (Brazil)