Facebook Ads: see which image and video formats to use in each ad

Facebook Ads: see which image and video formats to use in each ad

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Did you know that globally, one in every five dollars in digital ads is invested on Facebook? The platform’s monthly users spend an average of 53 minutes a day on the site – more than Snapchat (33 minutes) and Instagram (32 minutes). Therefore, it is very important to know which image and video formats to use in each Facebook Ads to optimise campaigns and get better results.

However, the guidelines for Facebook Ads tend to change with a certain frequency. From the introduction of new ad formats to the constant updating of the dimensions and specifications of existing images and videos. So, with all these changes, how do you create ads that will attract customers? With creative that is always updated in accordance with the most current Facebook Ads specifications.

Keep following along and check which image and video formats to use in each Facebook Ads!

Video ad sizes in Facebook Ads

When it comes to video, Facebook has an important recommendation for its advertisers: always put the design for mobile devices first. With the significant and constant increase of mobile users, this is a common practice also in image formats for Google Ads.

Facebook recommends using videos with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios to maximise compatibility on desktop screens and mobile devices. The platform also suggests keeping videos short (15 seconds or less) and creating videos that work with and without sound (enabling subtitles).

For best results, follow these specifications for video ads:

Minimum width: 120 px
Minimum height: 120 px
Resolution: at least 1080 x 1080 px
Video aspect ratio: 4:5
Video file size: maximum 4 GB
Minimum video duration: 1 second
Maximum video length: 241 minutes

For all types of video ads, Facebook recommends uploading the “highest resolution source video available without letters or pillar boxes”. The platform also recommends using MP4, GIF or MOV formats, with a maximum file size of 4 GB and a maximum duration of 241 minutes.

Check out the specifications for each type of video ad on Facebook Ads below:

Instant Article Videos

Resolution: at least 1080 x 1080 px

Video aspect ratio: 9:16 a 16:9

Video file size: 4 GB maximum

Minimum video duration: 1 second

Maximum video length: 240 minutes

Facebook in-stream videos

Resolution: At least 1080 x 1080 px

Recommended video aspect ratio: 16:9 or 1:1 (but supports 9:16 to 9:16)

Video file size: 4 GB maximum

Minimum video length: 5 seconds

Maximum video duration: 10 minutes (limit may vary depending on purpose)

Facebook Marketplace video ads

Recommended: Highest available resolution (at least 1080 x 1080 px)

Video aspect ratio: 4:5 (but 9:16 to 16:9 is compatible)

Video file size: 4 GB maximum

Minimum video length: 1 second

Maximum video length: 240 minutes

Stories ads

Recommended: Highest resolution available (at least 1080 x 1080 px)

Video aspect ratio: 9:16 (1.91 to 9:16 compatible)

Video file size: max 4 GB

Max video length: 2 minutes

Facebook Videos

Facebook video feeds are different from in-stream videos and the Facebook videos you see in your feed. When a user clicks on a video in the feed, that video will open in a player with other video feeds below it. These ads will appear in these video feeds.

Recommended: Highest resolution available (at least 1080 x 1080 px)
Video aspect ratio: 4:5 (16:9 to 9:16 compatible)
Video file size: 4 GB maximum
Minimum video length: 1 second
Maximum video duration: 240 minutes

Facebook Ads Image Ad Sizes

To catch the audience’s attention on Facebook Ads, you need to include images in the ads, preferably ones that showcase the product or brand in a unique and attractive way .

However, creating image ads for Facebook Ads can be a bit tricky. Different ad destinations (news feed, Messenger, right column) and display formats (mobile, desktop) sometimes require different ad sizes. Facebook Ads Manager now allows you to upload different images for different display formats and preview how an ad will look before it goes live.

Therefore, for best results, please follow these specifications for graphic ads:

Facebook Ads feed images

Resolution: At least 1080 x 1080 pixels
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio: 1:91 to 1:1

For all image ads, Facebook recommends that you upload “the highest resolution image available” in .JPG or .PNG format, cropped to a compatible aspect ratio.

Right Column Images

Aspect Ratio: 1:1 (1.91:1 to 1:1 supported)
Minimum width: 254 pixels
Minimum height: 133 pixels
Resolution: At least 1080 x 1080

Please note: the ads in the right column are a computer-only format. However, they may also appear in other areas of the site.

Facebook Ads Instant Article Images

Maximum file size: 30 MB

Aspect Ratio: 1.91:1 to 1:1

Resolution: at least 1080 x 1080 px

Facebook Marketplace images

Maximum File Size: 30 MB

Aspect Ratio: 1:1

Resolution: at least 1080 x 1080 px

Stories Images

If a static image is used in a Facebook Ads in Stories, Facebook recommends keeping around 14%, or 250 pixels at the top and bottom of your image, “free of text and logos”. This prevents it from being covered up by tools like call-to-action and the profile icon.

Maximum file size: 30 MB
Aspect Ratio: 1:1
Resolution: at least 1080 x 1080 px
Minimum width: 500 px
Maximum file size: 30 MB

Facebook search results images

Resolution: At least 1080 x 1080 pixels

Aspect Ratio: 1.91:1

Minimum Image Width: 600 pixels

Minimum Image Height: 600 pixels

The size of carousel ads in Facebook Ads

Carousels allow you to display up to 10 images or videos in one ad, without the user navigating to a new page.

They can appear in six different places on Facebook: the main Facebook feed, the right-hand column, Instant Articles, Facebook Marketplace, Facebook Audience Network and Facebook Messenger. However, all carousel formats use similar image and video specifications.

Facebook Ads feed carousels

Resolution: at least 1080 1080 pixels

Maximum image file size: 30 MB

Aspect ratio: 1:1

Minimum number of images/videos: 2

Maximum number of images/videos: 10

File types: PNG, JPG, MP4, MOV, GIF

Right column carousels

Resolution: at least 1080 x 1080 pixels

Maximum image file size: 30 MB

Aspect Ratio: 1:1

Minimum number of images: 2

Maximum number of images: 10

Facebook Instant Article Carousel

Resolution: At least 1080 x 1080 pixels

Maximum image file size: 30 MB

Aspect Ratio: 1:1

Minimum number of images: 2

Maximum number of images: 10

Facebook Marketplace Carousels

Resolution: At least 1080 x 1080 px

Maximum image file size: 30 MB

Aspect Ratio: 1:1

Minimum number of images: 2

Maximum number of images: 10

Stories Carousels

You can display three images in a single ad in Facebook Ads Stories with the Expandable Carousel. When a user reaches your Story, they will have the opportunity to tap on the card and see two more cards.

Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30MB
Recommended aspect ratio: 1:1
Minimum width: 500 pixels
Minimum number of cards: 3
Maximum Number of Cards: 3

Facebook Search Results

Resolution: At least 1080 x 1080 pixels
Maximum image file size: 30 MB
Maximum video size: 4 GB
Aspect Ratio: 1:1
Minimum number of images: 2
Maximum number of images: 10

As mentioned above, the image and video formats of Facebook Ads are essential for a successful campaign. Therefore, already save this text in your favourites to consult whenever you need to. And if you have any questions or need the help of our experts to create a Facebook Ads campaign that will boost your results, contact us!

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