O Google Adsformerly called Google AdWords, is an online advertising system for products and services on Google that is increasingly being used by businesses. This system is relatively democratic, as it enables diverse companies, large or small, to promote their business on the same channel, Google.
Many people still ask us the same question: “Is advertising on Google worth it?“. Because we hear this question so often, we made this post about it, click on it to know 5 reasons that will convince you. Now, if you already know and believe in the benefits of a good paid traffic strategy, but still don’t know where to start, see now how to create a Google Ads account.
First of all, you need to link your Gmail to your website. Register and create an account for free and easily, in just a few minutes. Here’s how to do it:
1- Access to Google Ads
On the Google Ads page, click the blue “Start now” button in the upper right corner. Select the e-mail address where you want to register. If you already have a Google Account (Gmail), use this email address. If you want other people to be able to use your Google Ads account, invite them after you have created the account.
2- Login to Gmail
If you already have a Google Account (i.e. if you already use another Google product, such as Gmail), please enter your Google email address and password and click Sign In. But don’t worry, if you don’t have a Gmail yet or want to sign in with a different email address, click the Create Account button at the bottom of the screen and follow the instructions to create and confirm your new Google account.
3- Definition of the main objective
In this step, Google Ads asks which results you would like to achieve. Then choose the one that best describes your plan, which can be: getting more calls, visits to your store, more online sales, or customer sign-ups.
4- Expert Mode
If you choose Expert Mode, you can define your advertising goal in a little more detail. You can create an advertising campaign immediately, choosing the type of campaign you plan to run in the next step. You can choose from the following campaign types: Search Network Campaign Smart Campaigns, Shopping Campaigns, Display Advertising Campaigns, Video Campaigns, , among others.
With that, enter the company name, the website name, and follow the steps below as Google Ads directs:
You can use various company data sources and enter them into your account. The management of these resources is done in the “Company Data” section. These features can include a product inventory for dynamic ad creation, for example.
Under “Access & Security” you allow other people access to your account. So beware, there is no need to give your account password to other team members! Select the skills that these people will have in your account and keep the privacy at the level that is convenient.
The “Transactions” section is where you define the payment methods and the budget for the credit your ads will need to consume in Google Ads.
Under “Conversions” you can set up conversion tracking. This step is critical to properly evaluate and optimize campaigns.
In the “Campaigns” area you will get an overview of the campaigns you have created in Google Ads, including charts and tables. “Keywords,” on the other hand, are phrases that allow you to match the ads you create with the terms people are searching for. In the “Publishers” section you can manage your remarketing lists, and thereby control which audiences see your Google Ads campaigns.
Well, as you have seen, creating a Google Ads account is very quick and easy. This is just the first step in a series of actions and practices that must be carried out before activating a ads management campaign. Continue reading by checking why appearing on the first page of Google is so important.