What is Google Tag Manager and how to use it

o que é o google tag manager

Google Tag Manager (GTM) is an essential online tool from Google to help marketers with tracking codes and collecting analytics on websites. The feature can also be used in conjunction with Google Analytics to facilitate the collection of this information. In digital marketing it is paramount to be able to measure the results of actions […]

Is advertising on Google worth it? 5 reasons that will convince you

anunciar no google

When searching for information, products or services Google is probably the first place anyone runs to. This in itself already demonstrates the gigantic power of the Internet search engine and how inherent it is in our daily lives. Google is so present in our routine that it has even become a verb, according to the […]

4 indispensable digital marketing strategies for selling online

One of the great truths about entrepreneurship is that having a good product or service is not enough to guarantee sales success. If potential customers do not know what is being offered, consequently they will not consume. As the popular saying goes, “Those who are not seen, are not remembered. And the best way to […]

What is slow marketing and how important is it for the future of business

It is a fact, we live in a world that is constantly moving at the speed of light. Always on, always changing, expectations set faster and faster. Imagine how difficult it is for brands to keep up with this pace. It is in this context that slow marketing emerges. Everyone wants results, and they want […]

Live Commerce: discover the new sales trend

live commerce

Today’s times have caused major changes in physical store sales around the world. Thus, merchants had to reinvent themselves and find new ways to sell at a distance. In this wave of novelties, Live Commerce, also called live streaming or live shop, presented itself as one of the most promising trends in e-commerce and as […]

What is Google Search Console and how to use it to optimize your website?

search console

In the last text of our blog you learned how to read and optimize all the data from your website withGoogle Analytics. Today we will deepen the knowledge acquired, explaining you, in a simple way, what isGoogle Search Consolewhich is also a free tool, can help you make sure that your site is found and […]

How to use Instagram’s close friends feature on your brand

close friends

Instagram is always releasing new features. At first, it was a social network for sharing photos and the best moments in life. After being bought by Facebook, this social media has been going through several changes, such as the creation of stories, polls, selling products directly in the app, etc. And a few months ago, […]

Learn what Growth Hacking is in practice

growth hacking

Growth hacking, does this expression sound strange to you? Well, you should know that it is already part of the daily life of the most successful companies of the moment. This new trend in digital marketing is very present in statups and in entrepreneurship as a whole, growth hacking is gaining more and more space.If […]

What is SEO?

what is seo

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your site through organic search engine results, i.e. the more optimized your site is, the better Google will rank your site in search. The goal is always to be on the first page of Google.To understand what SEO really […]