Marketing Insights for your business: Top trending searches on Google in 2023

Tendências mundiais- Os termos mais pesquisados no Google em 2023

Around here, we are always following the best strategies for businesses to become relevant on Google. Therefore, knowing the most searched terms on Google is very important! The most used search engine in the world has released the trends of the most popular searches in the world last year. The lists are composed of the […]

Online Sales: 5 factors that influence the customer’s buying decision

Vendas Online- 5 coisas que influenciam na decisão de compra do cliente

Earlier we talked about thethings you need to know before creating a sales websitebut if you already have an e-commerce site, you are probably wondering how to increase online sales. With this in mind, we have put together some of the main things that most influence a customer’s buying decision. If you already have a […]

Find out how an advertising agency works: types, departments, and compensation

Descubra como funciona uma agência de publicidade- tipos, departamentos e remuneração

The world of advertising is one of the most challenging. It is in constant evolution, because keeping up with the trends of the future and the changes in society is fundamental for a good advertising message. So there are several ways of organizing an advertising agency and this varies over time. Departments of an advertising […]

Ecommerce: 5 things to know before creating a sales website

Ecommerce- 5 coisas para saber antes de criar um site de vendas

Going online is a great decision for most businesses. There are, however, some points that must be considered in order for you to achieve your goals when creating a sales website. Far beyond a product build, we will address factors that are present in the ecosystem of a digital strategy. This makes all the difference […]

7 free tools every social media should use

7 free tools every social media should use

We know that managing social networks is the job that everyone thinks they know how to do, but in fact it is one of the most difficult functions to perform correctly. The necessary skill set requires “outside help”. Therefore, let’s list the 7 free tools for social media that everyone working in the field should […]

Data Handling in Digital Marketing: Get to know everything about the RGPD

Greater attention to data processing has become necessary with the technological evolution of social networks, big data, behavioral advertising, and the Internet of Things, among others. And within this context, we will address the importance of data handling in Digital Marketing and the attributes of the RGPD, check it out! First, let’s explain some common […]

Best B2B digital marketing strategies

The digital universe has changed the way marketers communicate and sell to B2B audiences. As technology continues to evolve, digital marketing requires a more integrated and fluid approach, and digital marketing strategies unique to b2b. It is necessary to adapt to changes in order to meet the expectations of the public. To ensure that a […]

What is Google Tag Manager and how to use it

o que é o google tag manager

Google Tag Manager (GTM) is an essential online tool from Google to help marketers with tracking codes and collecting analytics on websites. The feature can also be used in conjunction with Google Analytics to facilitate the collection of this information. In digital marketing it is paramount to be able to measure the results of actions […]

Is advertising on Google worth it? 5 reasons that will convince you

anunciar no google

When searching for information, products or services Google is probably the first place anyone runs to. This in itself already demonstrates the gigantic power of the Internet search engine and how inherent it is in our daily lives. Google is so present in our routine that it has even become a verb, according to the […]