Data Handling in Digital Marketing: Get to know everything about the RGPD

Greater attention to data processing has become necessary with the technological evolution of social networks, big data, behavioral advertising, and the Internet of Things, among others. And within this context, we will address the importance of data handling in Digital Marketing and the attributes of the RGPD, check it out! First, let’s explain some common […]

How to engage on Twitter? Learn from these great brands

There is no denying that Twitter is one of the most iconic social networks on the Internet. This is because the platform was created in 2006 and has managed to stay relevant for so many years, while countless other social networks have emerged and been forgotten. Moreover, the microblog has not only remained relevant, but […]

Best B2B digital marketing strategies

The digital universe has changed the way marketers communicate and sell to B2B audiences. As technology continues to evolve, digital marketing requires a more integrated and fluid approach, and digital marketing strategies unique to b2b. It is necessary to adapt to changes in order to meet the expectations of the public. To ensure that a […]

Discover the best ways to optimize your company’s LinkedIn

otimizar linkedin

We told you earlier about the types of ads on LinkedIn and when to use each one. However, there are other great ways to optimize a company’s LinkedIn and thus improve presence, authority and business prospects. Want to learn more about how to transform your business’ LinkedIn? Keep following! Why create a LinkedIn company page? […]

Learn about the types of ads on LinkedIn and when to use each one


LinkedIn is an unsurpassed platform for the B2B audience. So in terms of ads, it has the power to reach important people. You can, for example, target LinkedIn ads to be displayed to the key decision makers needed to close a sale and even target the specific companies your company wants to do business with. […]

Learn about TikTok ads and how to create a campaign

tiktok ads

There is no denying that the social network of the moment is TikTok. And if you still think that TikTok reaches only Generation Z audiences, you are missing out on an important social media advertising option for your brand. The app passed the 1 billion user mark in September and ads on TikTok can reach […]

Facebook Ads: see which image and video formats to use in each ad

facebook ads

Did you know that, worldwide, one out of every five dollars in digital ads is invested on Facebook? Monthly users of the platform spend an average of 53 minutes per day on the site – more than Snapchat (33 minutes) and Instagram (32 minutes). Therefore, it is very important to know which image and video […]

Image formats for Google Ads: the complete guide

Setting up and optimizing ads on the Google Display Network can be a complicated process of trial and error. However, one of the best ways to avoid wasting money and effort is to know the image formats for Google Ads that should be used. We have already told you here how to understand each type […]

What is Google Tag Manager and how to use it

o que é o google tag manager

Google Tag Manager (GTM) is an essential online tool from Google to help marketers with tracking codes and collecting analytics on websites. The feature can also be used in conjunction with Google Analytics to facilitate the collection of this information. In digital marketing it is paramount to be able to measure the results of actions […]

What is Google Analytics 4 and how it works

google analytics 4

Recently, Google announced the release of Google Analytics 4 – which has become the standard version of the web traffic data collection and analysis software. But what does this mean for marketers and how does it compare to the traditional version? The Google Analytics reporting tool is widely used by businesses and websites to track […]