Ads management

ads management

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The fear of investing in paid media (Google Adwords and Facebook Ads) and not getting a result in the short term is common. Therefore, in order to invest without fear, we consider it necessary to ensure some practices when creating sponsored links campaigns, or in other words, doing your ads management.

Clear definition of objectives

Reaching goals without dividing campaigns by objective is not enough. You need to generate specific ads aimed at each objective your company hopes to achieve.

It makes no sense, for example, to create only one campaign to achieve lead generation, sale of a certain product and engagement with your content at the same time. This will not work, for several factors, among them the different budget needed for each campaign.

Each company’s goal requires different features for the ad. In general, videos of education and use of services and products generate results and help in the purchase decision process.

Increase investment in a controlled and progressive way

Before confirming that the investment is being efficient and adding more money in a campaign to deliver more results, we adopt the recommended method of starting with a campaign with a very low investment and then evaluate if the performance rate is according to plan.

Stipulating a maximum cost spent per lead, for example, is a smart strategy. Checking how much is being spent in advance is also important to avoid unforeseen events.

Creating reports with the monthly campaigns’ ROI

We identify the campaigns, objectives, expenses and results to check if it is within the expected and how much was generated in sales. With the help of Marketing BI, we clearly verify the cycle of each acquisition channel.

We deliver monthly reports with these results to enable performance analysis, ROI calculation and the definition of goals and performance adjustments for the future.

Our Google Ads Certifications

Google Ads is the main Google advertising service, and more than 100 billion searches per month are carried out on this search engine. With all this visibility, companies today, in general, cannot avoid being found in searches where the keywords related to their service or product are requested.

Since it is such a relevant network for digital marketing strategies, we always seek to have as much training in Google Ads campaign management as possible. Having this knowledge positions us as a Google Partner, where Google shows that specific partners have passed the Google Ads certification exams and have the latest product knowledge. In other words, we are worthy. Below are our certifications in each specific area: Search Network, Display, Video, Shopping Ads, and the Measurement Results Certification. In addition we have Google Analytics Certifications, Search Ads 360 and Display & Video 360 Certification (both used for programmatic media), Google My Business Certification and Fundamental and Advanced Waze Ads Certifications. Click on each Badge to see the certificate:

If you want to know about what google certifications are and how to get them, click and read more.

Search Network

We can help you create and optimise ads displayed in Google Search. They can also advise on budget planning and keyword strategy.

Display Network

We can help you create compelling visual ads to reach potential customers across over two million websites and 650,000 apps.

Video Advertising

We implement and optimise your YouTube video ad campaigns.

Google Shopping

We’ll help you display your products in Google Search, set up your Merchant Center inventory, and create Google Shopping Campaigns.

Google Partner Badge

With the seal we highlight our knowledge of Google Ads products. We have learnt advanced concepts of Google Ads product creation, management, evaluation and optimisation.

Other certifications in Ads

Facebook Marketing Partner

As well as the world’s most famous search engine, we are marketing partners of the world’s most famous social network, Facebook.

If you want to read and understand more about how to make the most of a Facebook or Instagram ad, click this link and read more.

Microsoft Advertisign Certified Professional

In addition to Google, we are also qualified in Microsoft Advertising which is the online advertising platform of the second largest search engine, the Microsoft Search Network, Microsoft’s search engine that includes Bing and partner sites, with 135 million searches per month in Brazil alone. Advertising on Microsoft Ads can appear at the top or to the right of Bing, Yahoo and MSN search results.

Twitter Video Badge

Content is king. Especially with video, which on Twitter is growing exponentially. Twitter Video Badge is the certification dedicated to teaching best practices for increasing your Twitter reach with Videos. We are trained to create promoted video campaigns, taking over the timeline with a First View campaign, as well as in-stream video ad campaigns.

I believe you are now convinced that we are Ads experts. So don’t waste any time, get in touch with us right now to talk about improving your company’s online advertising strategies. Click here, make your registration, and a specialist will contact you as soon as possible.

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